INNOVATION MANAGEMENT AND CONTROLLING
Duration: 5 modules, 8 days
Program locations and languages: Zagreb (Croatian) and Wiesbaden / Frankfurt / Stuttgart (English)
1. MODUL ESSENTIALS OF INNOVATION MANAGEMENT AND CONTROLLING
DAY 1, Zagreb
- House of Innovation
- The goals of innovation management and controlling
- Organization, processes, instruments and function of innovation management and controlling
- Innovation Performance Measurement & Scorecards
- BUSINESS CASE: Linking business and innovation strategy
DAY 2, Zagreb
- Innovation culture
- Idea generation
- Product and-service development
- Marketing of innovation
- BUSINESS CASE: Design Thinking
2. MODUL NEW TECHNIQUES OF INNOVATION MANAGEMENT AND CONTROLLING
DAY 1, Zagreb
- The VUKA world - definition and challenges
- Open Innnovations
- Digitization and digital transformation
- Disruptive business models
- BUSINESS CASE: The Business Model Canvas
DAY 2, Zagreb
- Agility
- Scrum
- Lego Games
- BUSINESS CASE: Application of creative techniques in practice
3. MODUL REAL CASES OF SUCCESSFUL INNOVATION MANAGEMENT AND CONTROLLING
DAY 1, Wiesbaden / Frankfurt
- Content, tasks and status quo of innovation management and controlling
- Innovation success measurement
- Innovation and R&D management with KPIs
- Group work: KPIs development, evaluation and selection
- REAL CASE: MERCEDES-BENZ (Guest presentation)
DAY 2, Wiesbaden / Frankfurt
- Innovation portfolio: prioritization of projects
- Innovation process: selection & evaluation of ideas
- Instruments for successfully controlling the fuzzy front end
- REAL CASE: SIEMENS (Guest presentation)
4. MODUL BUSINESS VISIT TO 2 SUCCESSFUL AND INNOVATIVE GERMAN COMPANIES
Stuttgart
5. MODUL INNOVATION MANAGEMENT AND CONTROLLING - CERTIFICATION
Zagreb
Note: participation fee for the program includes lectures, presentation materials, lunches, breaks, travel expenses from Wiesbaden / Frankfurt to Stuttgart and back as well as international certification in Zagreb (EBS, SITE, Business Effectiveness).